In the world of retail, competition is fierce, and capturing customers’ attention is essential to stand out from the crowd. In the case of exclusive jewellery stores, conveying a sense of luxury and exclusivity is crucial to attracting a select clientele.
In this article, we will explore how the installation of an LED Showcase Display in this jewelry store, a client of Santana Jerez, a company dedicated to Digital Transformation and professional Digital Signage, became a success story by transforming its visibility and significantly increasing sales. The jewelry store is located on the iconic main street of Gran Canaria.
An Exclusive Showcase that Shines: Choosing a High-Brightness LED Display
Santana Jerez Jewelry, located on the main street of Gran Canaria, is known for its reputation for exclusivity and offering renowned brands. At the beginning of the project, the client was hesitant to add a high-brightness LED display, concerned about maintaining the high-end and exclusive image both in the showcase and inside the store. However, a solution was found that allowed maintaining tradition while adding dynamic content thanks to the display’s high brightness.
The Challenge of Tradition and Innovation: Seamless Integration of the LED Display in the Available Space
The challenge lay in finding a balance between tradition and innovation without disrupting the shopping experience of Shapir Joyeros’ regular customers. It was decided to opt for a discreet LED display, perfectly integrated into the store’s facade thanks to Santana Jerez’s excellent installation work. The iron structure used allowed for hiding the screen from interior visitors while maintaining the sleek and minimalist design of one of the most exclusive stores in Las Palmas de Gran Canaria.
Shining on Triana Street: Increased Visibility and Sales Growth
The impact of the LED Showcase Display was evident from the beginning. Santana Jerez succeeded in bringing visibility to its brand with custom videos highlighting the exclusivity of its jewellery, the attention to detail in their craftsmanship, and the professionalism that characterized its work. Previously, this exclusive information was only shown to customers through personalized jewellery. Still, now it could be appreciated by all passers-by on Triana Street, considered one of the most exclusive streets in Gran Canaria.
The result was an increase in the influx of people interested in this client’s exclusive jewelry, thanks to Santana Jerez. The high-brightness LED display, featuring high-quality 4K resolution videos, managed to attract the attention of both locals and tourists.
The content looked impressive day and night, capturing the gaze of people walking along the street or strolling through this pedestrian route. The impact on sales is undeniable: sales will experience positive growth for the end client as more people show interest.
Digital Transformation and Easy Cloud Management
Implementing the LED Showcase Display increased visibility and sales growth and allowed for digital transformation for Santana Jerez’s client, using the content developed for their social media.
Thanks to the cloud management of the display, the client could easily add, schedule, and manage video content for their brand and the major brands they represented and distributed.
With just a few clicks, the client has complete control over the content displayed on the screen, enabling efficient and agile management of advertising campaigns.
A Success Story for Our Client
The success story of Santana Jerez and their LED Showcase Display demonstrates how combining tradition and technology can be vital to standing out in a highly competitive market.
Thanks to the seamless display integration into the store’s façade and the high-quality content, Santana Jerez’s end client managed to capture the attention of a larger audience and significantly increase their sales.
The collaboration between Santana Jerez and EUNO Commercial Displays, the LED Display manufacturer, was crucial for the project’s success. As a business partner, Santana Jerez benefited from a professional project definition, installation, and completion process, accompanied by EUNO, ensuring excellent results and total customer satisfaction.
If you are looking for a solution to enhance the visibility of your showcase and increase sales, a high-brightness LED display could be the answer. Do not hesitate to contact EUNO Commercial Displays for more information on how this technology can help you stand out in the digital signage market in Spain.
