In the competitive world of retail, capturing the audience’s attention is crucial to stand out from the crowd. Digital signage has become an essential tool to achieve this goal, and LED shop windows have emerged as a powerful solution to attract potential customers.
In this success story, we will discover how Santana Jerez, a company specializing in Technological Solutions and Digital Transformation in Gran Canaria, collaborated with EUNO Commercial Displays to carry out a project that transformed shop windows and boosted the business of Dicerma, one of their corporate clients.
The Strategic Choice of Santana Jerez and EUNO
When starting the digital signage project, Santana Jerez knew that the key to differentiation lies in offering a captivating visual experience in their shop windows. After researching different options, they opted for EUNO’s LED shop windows due to their quality, durability, and technological innovation.
Personalized Consultancy for a Tailored Plan with LED Shop Windows
To kick off the project, the communication and content visualization needs and the available space in the store were established to install the most suitable screen to fulfil these objectives.
Santana Jerez’s experts analyzed the environment, the commercial need, and the store’s design to propose a tailored solution for Dicerma, the end client. They could install LED Brightness Cabinets for indoor use, facing the street, with 4,500 nits per square meter. This would allow high-quality content visibility even on the hottest and sunniest summer days.
Another highly relevant aspect is that the electrical installations are not visible, meeting all the client’s requirements as this is an interior design store.
There could be no compromise on the visual and aesthetic aspects.
The Installation: Seamless, Uninterrupted
Implementing the LED shop windows was a meticulously planned and executed process. A highly skilled technical team ensured the installation without disrupting Dicerma’s normal operations.
The team ensured the screens fit perfectly into the shop windows, optimizing their visibility and ensuring smooth operation.
Engaging and Personalized Content
The choice of LED screens was just the beginning. Santana Jerez worked on developing creative and engaging content that reflects the brand’s identity and connects with the desired audience. From promotional videos to interactive messages, the content was designed to captivate passersby and create a lasting impact.
Exceptional Results: Increased Traffic and Sales
The project’s results were astounding, thanks to the successful collaboration between EUNO and Santana Jerez. The incorporation of LED shop windows not only captured the attention of passersby but also significantly increased customer traffic in the store. Dicerma reported a sales boost and a noticeable improvement in brand recognition.
Other EUNO Products Complementing Digital Signage
EUNO didn’t just provide LED shop windows and introduced Santana Jerez to other digital signage solutions that could further enhance Dicerma’s business. Among them are LED indoor screens for point-of-sale promotions and LCD informational panels to attract customer attention in different store areas for interacting with their product portfolio.
A Fruitful and Ongoing Partnership
The success of the digital signage project was not only a milestone for Santana Jerez but also the beginning of a solid and fruitful partnership with EUNO. The quality of the LED screens and the excellent customer service provided by EUNO left a lasting impression on Santana Jerez, making them trusted partners for future projects.
Customer Information:
Flooring, Ceramics, Bathrooms, and Kitchens.
DICERMA is a company established by professionals with over 30 years of experience in Home Renovation.
DICERMA began its operations in August 2015 at 21 Tomás Morales Street, in Las Palmas de Gran Canaria, close to the Cabildo and the Triana Commercial Area. Its team of experts in renovation and construction has demonstrated their excellence and mastery while offering top-market products in flooring, ceramics, sanitary fixtures, faucets, shower enclosures, accessories, synthetic turf, and laminates, among others. Additionally, it provides solutions for restoring and constructing hotel complexes, apartments, commercial spaces, and residences.
Technical Project Information:
A project was undertaken in collaboration with the client to utilize the facade space for installing a high-brightness LED screen, with 4,500 nits per square meter, allowing high-quality content visibility even in the summer sun.
The space above the main entrance of the commercial area was utilized to incorporate two LED screen cabinets measuring 960mm x 960mm, perfectly fitting the available space and dimensions.
The installation was swift, and the electrical work was carried out seamlessly, concealing all electrical lines from the view of customers.
Thanks to the high-quality finishing of the cabinets, the backside has no exposed electronic components, preventing damage, extending component lifespan, and harmonizing the screen with the furniture through high-brightness LED technology.
